Event
Each event MUST have a unique URL (a leaf page) and markup on that URL.
Each event must accurately describe the event name, start date, and location.
Required properties
The start date and start time of the event in ISO-8601 format. Add both the date and time so users can more easily find events that fit into their schedule. For online events, you must specify the timezone by including the UTC or GMT time offset.
For Jo’burg time (GMT+2), the format desired by Google is:
startDate= " $( date -d " $startDate" +%Y-%m-%dT%H:%M:%S+02:00) "
location
Google wants to limit the type to Place or VirtualLocation, but I prefer more detailed types
If the event happens at multiple locations at the same time, create different events for each location. — Google
name
Google doesn’t want info here that belongs in location.name, performer.name etc.
Don’t use the type of event as the name of the event. For example, “Concert” is not a descriptive name for an event.
Don’t include extraneous information like URLs, prices, or performers. Instead, use the appropriate properties for those values.
Recommended properties
description
Don’t repeat other facts like date and location; instead, add that information to the respective properties.
endDate
eventAttendanceMode
“https://schema.org/OfflineEventAttendanceMode" (default)
“https://schema.org/OnlineEventAttendanceMode"
“https://schema.org/MixedEventAttendanceMode"
eventStatus
“https://schema.org/EventCancelled"
“https://schema.org/EventMovedOnline"
“https://schema.org/EventPostponed"
“https://schema.org/EventRescheduled"
“https://schema.org/EventScheduled"
image
URL of an image or logo for the event or tour. Including an image helps users understand and engage with your event. We recommend that images are 1920px wide (the minimum width is 720px).
For best results, we recommend providing multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1.
location.name
Don’t include a city name unless it is a city-wide event.
offers
offers.availability
“https://schema.org/InStock"
“https://schema.org/SoldOut"
“https://schema.org/PreOrder"
offers.price
A number, 0 if event is free.
offers.priceCurrency
The 3-letter ISO 4217 currency code, ZAR in my case.
offers.validFrom
The date and time when tickets go on sale (only required on date-restricted offers), in ISO-8601 format.
offers.url
organizer
organizer.name
organizer.url
previousStartDate
Subtypes
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