Frontier Software

schema.org

Most Search structured data uses schema.org vocabulary, but you should rely on the Google Search Central documentation as definitive for Google Search behavior, rather than the schema.org documentation. There are more attributes and objects on schema.org that aren’t required by Google Search; they may be useful for other search engines, services, tools, and platforms. — Introduction to structured data markup in Google Search

schema.org type hierarchy

https://schema.org/docs/datamodel.html

Types

T h   i   n g A B C E I M O P P P T c i r v n e r e l r a t o e e t d g r a o x i C a n a i a s c d o o h t t n c n o P e u n n e i g a i n a c m v i l z t t E e b E a i n W l n t e t o e t i n i r i o t t k t n y y
Google schema.org
Article NewsArticle
Book actions DataFeed
Breadcrumb BreadcrumbList
Carousel ItemList
Course info Course
Course list ItemList
Dataset Dataset
Discussion forum DiscussionForumPosting
Education Q&A Quiz
Employer aggregate rating EmployerAggregateRating
Estimated salary Occupation
Event Event
Fact Check ClaimReview
FAQ FAQPage
Home activity Event
Image metadata ImageObject
Job posting JobPosting
Learning video VideoObject
Local business LocalBusiness
Math solver MathSolver
Movie carousel ItemList
Organization Organization
Practice problem Quiz
Product Product
Product variant ProductGroup
Profile page ProfilePage
Q&A QAPage
Recipe Recipe
Review snippet Review
Sitelinks search box WebSite
Software app SoftwareApplication
Speakable WebPage
Subscription and paywalled content NewsArticle
Vacation rental VacationRental
Vehicle listing Car
Video VideoObject

Google’s validator

schema.org’s validator

Google Tag Manager

action

creativework

local-business

T h i n g O r g a P n l i a z c a e t i o n L o c a l B u s i n e s s
L o                                                                                                               c                                                                                                               a l A A A C D D E E E F F G H H I L L L M P R R R S S S S T T T B n r u h e r m m n i o o e o n e i o e r a e e e h p t e o r u i c t i n y e p t n o v a m t g b d d o d a c l o o o l u a s m h o l t C r l e a d e l e e a r g i f i l y f p r r e r v i a i m d i l g o r A A A C C M N n E B B B C D F I R W r t A r l a i c e o E c S p t B E G H P S S S T e A B B C C C D E F F G G H H H J L M M M M O O P P S S T T W v i e n l v o C s e e y t d m r a o o i c s a a r a i a c e i n h n n S r n a s S s l t i s o x o e u k p t e u i o l o o e l l u a r a o o e i e o o u f u a e h p i o h i s l e S e t a t a n m a u u t s m v g i t k r e f s s e s n m A d e e y g l s t t i o n A w e l a b i o a n t k o o m n p e o r r o r b m w q n b v s f t w t o o r y o s t A s h O i r n c e i l s G i e i h a a e O w e t t C t e e n C t r B B i a a n r g c l r f l l R r d n o e k t p v a c r n d c d b e e u s i i i i l n S e r e S l i I g s e r v e i y n n t e a n d e t l b r r e O i F r a r n d o C v u u o t t g a C t i c C t i e t i i P S S h u e r t i i e e w y G l o C l e c c e S t S t S t e o n e l g e n S t m E m l o y T C S l y P r r l o e u y t B n a i s s n i e C g e i n i o h c s s u s a t t i t n t r s t n r a S o r r l e R S e t h o t i h o s n f n t a B g e A e n e l C h l e i u y C l o a r O e s f c i i a o A e e n v g s u C S o C m C r o o n e i m o t u S y r h o y S o P e t E S o r o n o r a S o c e n u O r g n t n e l e u r s b o e d m a f a t e e n n l n g n t i A e r l w r l O o t r r g r e e n r t S e o d S t t h n o q t p e r g p e l t r y r i s r v e t e t r u a b v h f r R S n f u r e e S e t e t l G s u i t u r m s e e S S n n i e o t S p s t o h o t r u o e G e a m z i L i n B r P y b t i m f y e h t i t u s s e n e r y l y e b m b A p S t t c t c S r o t S o r i n a e i r o S t a a n a c c u t a e c e e s o c y c s s r t r L e m m r l t o o e S s t e r o t r e n e l p e o t i t t e u e y s a r r e n e t p e B t v o y i e e o r r S t S o e r o e g S S m d o o i i s n i i k t S a u i i c n n x r e e t o t r e r S t t e s r n o o s d n n h u s o c a g a e o r o e e t o o n S e n n r e m o r i n e t P r e r o r r t t C y s e p a n B i o e e r e e S o e s n n e u o o e t r n t t s s n l o e t s i r e n e r e s s

Required properties

address

organization

Subtypes

T h                                                         i                                                         n g O r                   g                   a n A C C E F G L L M N N O P P P R S S W i i o o d u o i o e G e n e o r e e p o z r n r u n v b c d O w l r l o s a o r a l s p c d e r a i s i f i j e r r k t i o o a A i r a l A c M n O o D M T t e F R a c t S e i n r r t s n n r B s a e e n r a u h i c u e r h s p r o e t a i g m y u l d B l m n s e c t n s c R O o s n i t o a S e S s f O i u i i c i a a d e h e r r U u i n b c n y i o r a s n n e c t l i a O s g t n m o a o h t s n r g O i e g G G e P n r r c a s i n l v e O t e a r n S G r r r a g c g u n T o O e m r e s P n g e t r o o G r A h a e i e n r e g m s l i a s o o u u r t g P n O z a g f a a z n s r u p p o y e r i r a m a o n c a i e p u n o z g t n r i e t z p c j a a i i z i a y e t n o z P a o t c i i n a l t n i t o z t a i o n a i c o n t o e n i n o n

place

Subtypes

T h                                                                                               i                                                                                               n g P l                                                                             a                                                                             c e A A C L L L R T T c d i             a a o e o o c m v             n n c s u u o i i d d a i r r m n c A A B B B B B C C C E E F G H M M M P P P P P P P R S S T T Z f m l S d i i m i S i q e o r u u a e r d v i o o o u u a a e l l o u V t u a r o o a B e e s s o s t r u a a i s s m m e u e r v s v s s r r r a a l b P a b x a o r r u e n t t d t r p a c t d S S p e m c n e e p i e i k k f c y i l a d w i i m k s c A D a r u o r h T g t t g t a a C E H M P S t S r i e u c i o e g c i r i a S n s i o e t e t a c r i e e a o r e t t o l i i r c V t n t T m V n r O r e c k u y t S O n w t s i t t t u r t p o r o i l e g d e h e a m a h e g m f o S T m S a t r e n r t o i u m m i u y r o l m h d s o n t e l e n F i W u t o O t n a H s a i n v r i o n i n e e S l c o u i n a u a n o n a i r a d t i s s c n e e n n d u a g n c e h l e o t t e c g r d t l A t i s e t a A a m l e t h S o n B e i A s i e r i o t c i t r l O O a o c o u r l r h o t e o n o t o i e r r r o h l i i t i n n n r i n o a g U y l o l t s p a i o n a n S o d y T c n n i c l i h a i v h n e l z e o g a B a r o t u t s l e i i i r l o t d n y i n g s

event

Google’s technical guidelines

Each event MUST have a unique URL (a leaf page) and markup on that URL.

Each event must accurately describe the event name, start date, and location.

Required properties

startDate

The start date and start time of the event in ISO-8601 format. Add both the date and time so users can more easily find events that fit into their schedule. For online events, you must specify the timezone by including the UTC or GMT time offset.